BBVA Investment Solutions wins Best Single Dealer Platform award for its leading digital transformation with ePricer

BBVA's digital platform ePricer has consolidated itself as one of the most advanced solutions in the structured products market, driving the global expansion of the multi-asset business.

BBVA Investment Solutions has strengthened its position as a global leader in the digital structured products business thanks to its digital platform, ePricer. Over the past five years, ePricer has revolutionized the way clients manage their structured investments, allowing them to price, trade, and monitor assets across equities, foreign exchange, interest rates, and credit, all within a single web-based platform.

This innovative approach was recognised at the SRP Americas 2024, where ePricer was awarded “Best Single Dealer Platform”. This award, presented in New Orleans (USA), highlights ePricer’s versatility and its unique ability to provide a multi-asset solution that meets the needs of clients in the highly competitive structured products market.

Daniel Hernández, Head of the Global Markets eConnectivity Solutions team, commented on this recognition: “ePricer is the result of BBVA’s commitment to digital innovation and continuous adaptation to market changes. We work closely with our clients to develop a platform that not only meets their current needs but also anticipates future demands. This award reflects not only our ability to offer robust and flexible solutions in an increasingly competitive digital environment, but as well our commitment to adapting to client’s particular suggestions and needs.”

Global expansion and success in Asia and the Americas

BBVA Investment Solutions’ was also awarded Best Distributor Mexico SRP Americas 2024, but the current success is not limited to the Americas, where ePricer has also cemented itself as a leading solution for digital structured products, reflecting BBVA’s commitment to providing global solutions tailored to regional specificities. 

In Asia, the Investment Solutions team has experienced remarkable growth, receiving significant regional awards that underscore its ability to meet local demands while leveraging the Group’s global infrastructure. Recently, the team was recognised with the Derivatives House of the Year, Hong Kong award by Asia Risk and Best Bank for Investment Solutions, Equity - Rising Star by The Asset, highlighting its rapid ascent in the region under the leadership of Eric Michl.

Eric Michl, head of Global Markets Asia, commented on the recent success in Asia: "We've created a digital platform with a strong commitment to meet our clients' needs and provide solutions that create value for them. We are newcomers to the Investment Solutions business in Asia, but our objective is clear: to build lasting relationships with our clients and become their trusted partner." 

A strategy focused on innovation and growth

BBVA Investment Solutions' expansion has been driven by a clear strategy of innovation and growth. Over the past three years, the firm has strengthened its teams in New York and Hong Kong, establishing dedicated units to meet local needs and regional distribution centres specialised in each geography under the leadership of Sancho Narváez Vega de Seoane, Head of Investment Solutions Sales, since his appointment earlier this year. 

To further strengthen its leadership in the digital structured products business, BBVA continues to invest in the expansion of its multi-asset digital offering. Following her successful leadership of the eConnectivity team in Europe, Blanca González Anguita has taken on the leadership of the eConnectivity business in Asia to bolster the Group’s presence in the region, while the European team has been reinforced with the addition of industry veterans such as David Requena and Jean Paul Glarey.

A long-term commitment to digital transformation

With the development of platforms like ePricer and the expansion of its global footprint, BBVA Investment Solutions remains at the forefront of digital transformation in the financial sector. Nicolas Allano, Global Head of Investment Solutions, stated: “Our vision is clear: to continue investing in digital solutions that meet the demands of our clients worldwide. Recognition from our clients proves that we are on the right path and their feedback will continue being at the heart of our developments in our digital platforms. We are committed to innovation and the continuous development of tools that allow us to lead the digital transformation in the structured products market.”