15 October 2024

Data Centers: The challenge of sustainability in the digital age

In the race to respond to the growing demand for digital infrastructure, data centers have become pillars of the modern economy. However, their expansion poses a crucial challenge: How to manage their environmental impact in a world struggling to curb climate change. In this context, green bonds and sustainability-linked loans (SLLs) are emerging as key financial tools to foster the creation of more sustainable data centers.


The accelerated need for data storage and processing has triggered the construction of data centers globally, also increasing their ecological footprint. According to the European Union, data centers currently account for 3% of the region's electricity demand. This percentage rises significantly in countries such as Ireland, where EirGrid, the national electricity network operator, estimates that data centers and other large energy consumers will account for up to 28% of electricity demand by 2031.

The problem is not just limited to energy consumption. Data centers are also responsible for a significant portion of global carbon emissions. According to the International Energy Agency, these centers and data transmission networks account for 1% of global energy-related greenhouse gas emissions. This poses a contradiction: as digitalization seeks solutions for a more efficient world, its own infrastructures are fueling an environmental crisis.

Three Pathways to a Greener Digital Future

To mitigate its impact, the industry is taking measures along three main axes: energy efficiency, carbon emission reduction and sustainable water management. One of the most promising paths is the transition to renewable energy sources. More and more data centers are investing in the construction of solar or wind plants that guarantee a clean and stable energy supply.

"The energy efficiency of data centers has improved significantly in recent years, especially in hyperscale centers, where the energy efficiency index PUE (Power Usage Effectiveness is a widely used metric to measure the energy efficiency of a data center, and it compares how much total energy a data center consumes with how much of that energy is actually used to run the computers and servers) has approached levels as low as 1.09," said Luis Fuente, Executive Director of Sustainability & Low Carbon Transition Advisory at BBVA. "However, there is still a long way to go to improve existing facilities, whose overall average PUE remains stagnant at 1.5."

Responsible water use is also being prioritized in managing data centers. According to a study by Cornell University, it is estimated that the growing demand for artificial intelligence (AI) could consume between 4.2 and 6.6 billion cubic meters of water by 2027, which is equivalent to half of the UK's annual consumption. This figure highlights the importance of implementing technologies that optimize water use, especially in regions where the resource is scarce.

Sustainable finance: An engine of change

The role of sustainable finance is essential for operators to be able to make progress towards these objectives. Green bonds and SLL loans allow companies to align their financing with clear environmental goals. In addition to providing financial incentives for energy efficiency, these tools promote greater transparency around carbon emissions and resource use.

Investor demand for greater transparency in ESG issues is pushing data centers to adopt more sustainable practices and report their progress more rigorously

"Investor demand for greater transparency in ESG issues is pushing data centers to adopt more sustainable practices and report their progress more rigorously," explains Luis Fuente. In this context, financial institutions are playing a crucial role, helping companies to meet the commitments made under the Paris Agreement and to develop long-term strategies based on the three ESG pillars: environmental, social and governance issues.

Challenges and the way forward

Despite the advances, the industry faces significant challenges. The growing demand for digital infrastructure must be balanced with the need to reduce energy consumption and emissions. Emerging technologies, such as immersion cooling, are promising but limited, and a new innovation ecosystem is emerging to facilitate their adoption and scalability.

Collaboration will be key to accelerating this transition. Data center companies must work closely with vendors, governments, and financial institutions to set higher standards and foster innovation in clean technologies. Only through these joint efforts will it be possible to create a digital infrastructure that responds to the needs of the future without compromising the planet.

The future of data centers is irretrievably linked to sustainability. As the demand for technology continues to grow, so will the pressure for these infrastructures to minimize their environmental impact. The combination of sustainable financing, technological innovation, and the collaboration of all actors will be key to achieving a balance between digital growth and environmental preservation.